The 2024 Clio Entertainment Awards saw a remarkable display of excellence in advertising, design, and communication. Among the winners were several Broadway-related campaigns that stood out. Founded in 1959 and named after the Greek goddess of history, the Clio Awards have long been a prestigious platform for recognizing outstanding work.
Unveiling Broadway's Advertising Triumphs in 2024
Broadway's Agency AKA: A Multitude of Awards
AKA NYC emerged as a dominant force, taking home an impressive 11 awards. Their "New York, New York" audio visual campaign "Creating NYC Nostalgia for Broadway" earned a Silver Clio. The " & Juliet" audio ad "The Only Thing Tragic Is Missing It" also received recognition. Additionally, they won for the "Illinoise" interactive digital experience, the "Cabaret" campaign "Creating the World of the Kit Kat Club," the "Gypsy" campaign "The Announcement Campaign That Gave Audiences a Tease," the "Hell’s Kitchen" ad "The Campaign That Transformed ‘Hell’s Kitchen’ into a Broadway Sensation," the "Water for Elephants" motion key art "A Leap of Faith," and the "‘Hell’s Kitchen’: Kaleidoscope" music video. AKA also secured Bronze Clios for the audio-visual campaign "‘Romeo + Juliet’ Announcement Sparks Online Frenzy" and the "Welcome to ‘Hell’s Kitchen’" behind-the-scenes docuseries. Their "Illinoise" key art was shortlisted as well.Agency Situation: Five Clio Awards and Beyond
Situation won five Clio Awards, with Silver honors for the audio visual ad "Capturing the Magic of ‘Aladdin’’s 10 Years on Broadway" and the ad "Thrillifying Texts to Celebrate 20 Years of ‘Wicked.’" They also won for the campaign "3 Is the Magic Number for ‘Aladdin’’s 10th Anniversary" and the social media post "Defying Social Media Expectations for Wicked20." Their "Aladdin" 10th anniversary key art "A Wish, or Two, or Three!" was shortlisted.Serino Coyne: Four Gold and Bronze Awards
Serino Coyne received four 2024 Clio Awards. They won Gold honors for "Broadway Debuts at ‘Kimberly Akimbo’ Show Choir Nights" and the "Wicked" campaign "20 Years of Oz on Broadway." A Bronze Clio was awarded for the "Jaja’s African Hair Braiding" campaign "Opening the Shop," and their "Outsiders" key art "Staying Gold" was shortlisted.Agency SpotCo: Three Clio Awards
SpotCo earned three Clio Awards. They received a Gold win for the "Stereophonic" campaign "Recording in Progress," a Silver award for the "Gutenberg! The Musical" social media ad "I Don’t Need to Hear Another Note!" and a Bronze award for the "Doubt" audio visual ad "Faith. Truth. Certainty."Agency RPM: Three Wins and a Shortlist
RPM triumphed with a Gold honor for the copywriting of "Beauty Is in the Vial of the Holder: Launching ‘Death Becomes Her the Musical,’" a Bronze award for "Keeping It Hot — ‘Chicago’ Campaign Refresh" and a shortlist notation for "Chandelier: Tituss Burgess in ‘Moulin Rouge! The Musical.’"Marathon Digital: Two Honors
Marathon Digital rounded out the 2024 Broadway-related Clio winners with a Silver prize for Organic Social Media Strategy of its "Stereophonic" campaign and a Bronze win for Organic Social of its "Outsiders" campaign.Broadway Globally Recognized
The 2024 Clio Awards also recognized Broadway around the globe. Honors went to the West End's "Mrs. Doubtfire," "Mean Girls," and "The Mousetrap," as well as the Broadway-bound "Stranger Things: The First Shadow" and "The Picture of Dorian Gray," and South Korea's "Macbeth" and Australia's "Hamilton."A full list of 2024 Clio Award winners can be found here.New
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